History
Diamonds were first introduced to the world in India where ownership was restricted to the royal family and almost exclusively to males.

An interesting story starts in 1866 when Mr. Erasmus Stephnus Jacobs discovered 'Eureka', a 21.25cts diamond - the first diamond found in South Africa. South Africa then began to boom in what was known as its diamond era. This was a time when a large shift of money and interest transferred from gold to diamond mines. Two important businessmen paved their way to own the majority of the diamond mines: Mr. Barney Barnato & Mr.Cecil Rhodes. Mr. Barnato owned the 'boxing theatre' while Mr. Rhodes was selling ice in that sawanna tropic. With their cooperation, "De Beers Consolidated Mines, Ltd" was founded, which today is known as the Diamond Trading Company (DTC).

Once there was enough supply, DTC was ready to present to the world this precious and beautiful treasure. Royal families as well as rich and famous movie stars owned at least one of them - a start up of the world's consumption. "A diamond is forever" & "Diamonds are a girl's best friend" were jingles in everyone's mind since then.